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Branded (2012)
Release Year: 2012
Nation: Russia
Alternative Title: Москва 2017
Director: Aleksandr Dulerayn, Jamie Bradshaw
Writer: Aleksandr Dulerayn, Jamie Bradshaw
Production & Genre
Producer(s):
Genre: Action, Drama, Mystery, Sci-Fi, Science Fiction, Thriller
Story
In a dystopian future Russia (2017), Misha, a powerful marketing executive, has been instrumental in spreading Western brands, which have created a disillusioned population. After witnessing an overweight girl's tragic fate due to societal pressure for perfection and seeing visions of brands controlling people, Misha begins to question his role in this system. Guided by these visions, he starts manipulating the brand campaigns to encourage them to attack each other, aiming to disrupt their monopoly and create a more balanced free-market economy. This leads him into an epic battle with hidden forces that control the world.
Summary
Branded (2012) is a Russian dystopian science fiction thriller directed by Aleksandr Dulerayn and Jamie Bradshaw. Set in Moscow 2017, it explores a future where corporate brands have gained immense power, shaping society into a disillusioned populace. The film follows Misha, a marketing executive who becomes disenchanted with his role in promoting these brands. After experiencing visions suggesting brands control people's lives, he embarks on a quest to undermine their influence. The movie blends action, drama, mystery, and themes of idolatry versus free-market economy, presenting a critique of consumer culture.
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